Behaviour Change
Transport programmes that focus on influencing people towards more sustainable and active modes of travel (‘soft measures’) often represent fantastic value for money when compared with physical infrastructure improvements (‘hard infrastructure’). The two approaches of course complement each other, and MP Smarter Travel has the resources and expertise to deliver behaviour change projects of practically any size.
Services offered
- Development and implementation of behaviour change interventions
- Application of behaviour change theory
- Behaviour change research and analysis
- School Travel Planning
- Workplace and residential travel planning
- Personal Travel Planning (P2P)
- Engagement with difficult to reach communities
- Project and programme management
